Search engine optimization is the most important internet market strategy to implement because 79 percent of search engine users only click on organic links. In fact, 80 percent of search engine users ignore paid advertisements. If this is true, than PPC campaigns target only 20 percent of search engine users. Another startling fact about the habits of internet users is how 75 percent never go beyond the first page of their search results while searching for information. You must obtain an organic position on the first page of search engines in order to receive online visibility. Social media marketing is also just as important as search engine optimization.
Social media reseller programs are increasing in popularity because of the demands of website owners. Research shows people spending more time on social networking sites than major search engines. However, the retail industry reports almost 40 percent of their customers coming from search engines. Some of the techniques applied for search engine optimization are similar to the techniques used for social media marketing. In fact, it is now popular for SEO firms to offer social media reseller programs and services to clients. Almost one third of business owners outsource social media marketing.
More business owners will outsource social media marketing in the future. Social media reseller programs give website owners the chance to cash in on the demands for SMM services. Internet marketing sits on a foundation of SEO and social media marketing. Mobile devices, such as smart phones and tablets, are making big waves in the marketing industry. More people are connected to the internet than ever, which causes increasing online sales across the board. Social media reseller programs must include content creation and PPC campaign management. Responding to hundreds or thousands of fans and followers is simply impossible for a single person to handle.
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