Archive for December, 2011
If you own your own business, when talking about any marketing matters, you may have heard the term SEO being mentioned. For those who are unsure what SEO actually is, in its simplest form, it is an optimization process for your website. In fact, SEO stands for search engine optimization, and the process involves using very crafty techniques that can make your website a lot more attractive to search engines.
Seo uses a combination of different techniques such as key words, hidden text, meta tags, good link flow, and implementation of marketing cues on foreign websites such as social media pages and blogs, all for the purpose of getting your website recognized by search engines. The way that a search engine finds websites is simple. When a user types in a word or phrase into the search box, the search engine is trying to link their text with related websites. This is done with the use of search engine spiders, which are constantly scouring the internet and absorbing data about different websites and what they are about. This is where Seo comes into play.
By taking advantage of SEO, the techniques that are implemented are basically used to send virtual smoke signals to the search engine spiders. The more times that a spider reads information on your website as well as associating that information with user searches, the higher your search engine ranking becomes. Through any related search, your website will most likely be somewhere in the results as could be inferred by the typical results category piling into the millions. However, when good SEO is constantly triggering search engine spiders to read your information, your search engine ranking will climb and therefore, so will your websites placement on the chart when a related search is conducted. When your search engine ranking gets high enough, your website will eventually start showing up on the first page of the search engine results; the holy grail of SEO. Most users will never look past the first page; so if your website is consistently listed there, you will get more hits by default and ultimately, more sales.
Now that you know how important search engine optimization can be to your website, your marketing endeavors, and your overall sales, you might be wondering about price. For those who are worried, getting your website optimized is not as costly as you might think. In the end, your sales will offset the cost anyway.